The company has partnered with Ava’s Heart Foundation, the only 501c3 in the United States that provides extensive support for transplant patients and their families, both pre- and post-lifesaving organ transplants.
As its charity of choice, The Luxtrada Beauty Foundation donates a portion of its proceeds to the pioneering non-profit as well as runs special fundraising campaigns to support Ava’s Heart.
The deal was sealed with a sandal...adorned with a beautiful red Swarovski® heart charm!
The generous company went one step further and gifted a pair of the coveted shoes to the mother of an 11-year-old girl who recently received her second heart transplant, and is working on a custom size for her brave young daughter. They are one of many that Ava’s Heart has and continues to help.
Both Luxtrada and Ava’s Heart Foundation are at the forefront of their respective fields. There is no other company that designs shoes anything like those from Luxtrada’s debut BIKINIbilty collection and there is no other non-profit in the United States advocating for and helping transplant candidates, recipients and their families as Ava’s Heart does.
It's a perfect fit!